Month: December 2015

The Fold is A Lie! Sort of…

The World Wide Web is constantly evolving as new technologies and trends arrive on the scene, which means that some rules that applied the previous year are no longer applicable in the current year, and vice versa. When we don’t acknowledge this, we resist change and, in the end, cause considerable damage to the effectiveness of our online presence. That is why it is so important to...


Hierarchy and Web Design

Hierarchy is simply defined as any system of persons or things ranked one above another. It is a system that helps us define order and organization. Once the hierarchy of any system is defined, it not only explains how that system functions but also aids in predicting how any change in the system will affect the system as a whole. Hierarchy – An Invisible System In any given day very...